What Social Media Marketing is all about!
Gain website traffic or media attention through social media platforms. Social media marketing focus on efforts to create content that attracts viral or paid attention and encourages social followers to share it with their personal social gathering.
A social media message spreads from user to user and appears to come from a trusted, third-party source, as opposed to the brand or company itself. Social media marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media is a platform that is easily accessible to anyone with internet access wether it is on their mobile device or desktop computer.
Communication from organisations create brand awareness, loyalty and improved customer service. Social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns and to grow a user database.
The top 4 Social Media platforms to be on today!
Facebook Marketing: Get as many people to LIKE your business page and grow a user database to market to on the #1 Social Media platform in South Africa.
Twitter Marketing: If you have a lot to say about your business then its time to get onto Twitter and start growing a following to tweet to.
Google Plus Marketing: When your customers search on Google, the results to the right may include relevant posts, photos, and videos from your Google+ page.
LinkedIn Marketing: LinkedIn is a centralised location where millions of LinkedIn members can stay in the loop on your company news, products & services.
How do we measure success on Social Media platforms?
We look at the amount of likes compared to the total reach each week. Social Media marketing is about awareness to the public and to your potential customers, keeping them up to date with your business and happenings are key to your success!
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